8 Inspiring ‘About Us’ Page Ideas to Elevate Your Brand Story

Discover creative examples of standout ‘About Us’ pages that captivate audiences and build trust, helping you craft a compelling narrative for your brand.

Your “About Us” page is one of the four cornerstones that define the image of your company on the website. You might take this for granted but wait, it can be the Quick Read for the visitor first to judge the credibility of the site.

Let’s go further and explain, About Us is much more than just to write all the information about the company you have — it is the prior of brand and the place for the concepts and ideas to be presented to potential buyers. It is the essence of your brand and the place where concepts and ideas are being offered to potential buyers.

You are probably getting it right, it should be persuasive and interesting.

Are you seeking to build a page that will be engaging to viewers, trustworthy, and brand-building? You came to the right website. This article will explain what your page should contain, what should be avoided, tell you about some real-life examples, and how you can create an awesome one for your website.

Table of Contents

1. What is an About Us Page?
2. Why is an About Page Important?
3. Do Ecommerce Stores Need an About Page?
4. What to Include in Your About Us Page

• History
• Company Story
• Brand Voice
• Leadership and Vision

5. Examples of Great About Us Pages

• Badeloft Luxury Bathrooms
• Marey
• Burning Man
• Fuji Electric
• myLAB Box
• Ryanair
• World Vision

6. Six Tips for a Great About Us Page Design

• Favor Authenticity Over Stock
• Check Page Responsiveness
• Reduce Load Time
• Consider the Fold
• Direct Users to Take Action
• Use Concrete Numbers

7. Call-to-Action (CTA) Ideas for About Us Pages

8. Common Mistakes to Avoid on About Us Pages

9. How to Use Data and Analytics to Optimize Your About Us Page

10. Conclusion

What is an About Us page?

An About Us page is a narration of the company’s history. It’s where you tell people who you are, what you do, and why you do it at that place. But it’s a great chance to gain trust with people who visit your business website. About Us page can be the first page for the visitors to quickly get the idea of the business.

For example, an earth-first lifestyle brand could explain their organization’s purpose and simply state that for each and every product sold, the company will ensure that a tree is planted.

A kids’ toy brand could capture the story of the founder who had problems finding appropriate products for one’s children with certain needs and/or preferences and then creating them.

A food founder could discuss his gardening by sharing some memories from childhood and how certain foods affected him. They could proceed to talk about how they have an interest in sourcing ingredients that, when eaten, enable people to feel their culture or meet their dietary needs.

The use of Web 2.0 in this section also makes the about us page a place where potential investors or any other third party can go to get historical information concerning the organization, to download some of the brands, and also get contacts of the press. It could share statistics, explain your leadership, and direct you to other media relations pages.

Unlike a product description page, an article promoting a product, or an article selling a concept, an About Us page aims to answer the question of where you are on the website: “This store is run by,” “Why did someone create,” “Can I trust this,” “Should I participate in this.”.

Why is an About page important?

Your About page is all about you and your company, or why you started your business and what your business is all about.

And that background makes visitors trust and makes a real connection and not just strangers passing through a website.

However, there is more to the dilemma than that; a strong About Us page also:

Helps set you apart from your competitors. The page is an opportunity to tell everyone what you stand for. For example: “Fashion Matters, and we pride ourselves on hand-stitching all our clothes to produce the best quality on the market.”

Humanizes your brand. Your About Us page humanizes your business name by giving people a story behind the name. For instance, “This is a story that says, ‘I have three children, and I am a mom, and this is why I decided to open this business: Somehow, every woman out there needs some time for skincare.”

Creates a type of reputation and rapport with the audience. Employing the experience, qualifications, and brand core values will give the customers confidence in your products. That may be phrased as “Our founder has more than 15 years of experience in the renewable energy sector and has appeared in Forbes, Bloomberg, or The Wall Street Journal.”

Improves your SEO. About pages are a good example of how you can use keywords on your site without necessarily forcing it so that you get better page ranking. Example: “At [Company Name], we aim to deliver the best to your doorstep in terms of [keyword phrase, for instance, ‘eco-friendly cleaning products’] for cleaning your homes while preserving the environment.”

Drives conversions. In fact, it is often the About Us page that may seal the deal for a visitor to become a customer. Example: “Millions of customers have switched to the natural and luxurious skincare products — let your skin be the next to benefit.”

Do ecommerce stores need an About page?

An About page is even more crucial for ecommerce stores.

Why?

Due to the fact that shoppers cannot touch or feel your products without going through an actual buying process in the actual store. He can’t walk in where your online store is and get the feel of your brand. Your about us page is usually their first (and sometimes their only) opportunity to get to know you better.

Research backs this up. Nielsen Norman Group conducted an analysis and found out that About Us pages that focused on trust do better well. But, as Harvard Business Review noted, a lengthy company narrative can have the effect of presenting the products or services at a higher value.

You need an About Us page because it could yield concrete benefits.

What to include in your About Us page

Our all About Us pages look different because we understand that every business is different. The trick is to add only what is indispensable and still be expressive of your brand voice and the experience and qualities of your leaders, as well as the reason for your existence (your “why”).

Not all elements will be necessary for every site, but here are a few to consider:

Mission statement

Your mission statement contains the following factors: the purpose of the organization, its values, and its objectives. It’s a simple statement of what you do, how you do it, and the reason why it is important.

Some people use a mission statement to guide them throughout their practice and show their clients or customers that they know what makes them go. It informs not only the buyers of what you offer but also what your company, brand, or organization symbolizes. Not just the mere empty gesture that has been previously seen as, but another opportunity to leave an excellent impression on people.

When crafting your mission statement, consider your:

• Unique value proposition: Why does anyone want to select your brand, buy your product, or work for you as opposed to one of your rivals?
• Target customer: I am operating this blog for the following audiences, why I do so, and how I ensure I meet their needs.
• Broader impact: In what way does the company under consideration strive to provide value that is not associated with the financial outcomes?
• Vision for the future: What is your dream goal when it comes to maintaining a successful organization? Why should the customers, stakeholders, or even potential investors be bothered by the distinction?

Value proposition: Your unique selling proposition is a statement of the major value that you bring to the table — your customer’s reason for doing business with you. Users want to know how the proposed change will benefit them as consumers, not the specifics of how it will be done. In what way is your product/tool/service going to benefit your customers or make their lives easier?

This means avoiding being vague, tangential, or irrelevant to the viewers or readers of your news. Address to the audience (answer to the question, what does your ideal customer want to hear?)

Create an emotional pull. Get in touch with the more profound why of your offering.

Social proof

Everyone wants some sort of guarantee that they are right when taking a certain action or making a certain decision. Occasionally, that reassurance can come merely from other people’s decisions regarding the matter. This is why trends are created and peer pressure is so eminent.

Social proofing is the scientific name used to describe such influence to where their behavior is dictated or their decision justified with regards to the actions and attitudes of others.

It’s quite crucial within social media because it assists in lending the belief of credibility. In connection with the existence of fake news and images, people do not get the chances of ascertaining the realities and truths; in turn, the social proofing comes to their aid.

Your prospective customers cannot touch, feel, taste, or touch what you are selling through your site. They cannot share the same eye contact and have that other person feel confident in you. So they depend on other people’s experiences as a way of evaluating the legitimacy of a user.

In the context of your About page, you can use social proof by including:

• Customer testimonials: Use highlighted customer testimonials to highlight them.
• Product reviews: Display ratings and actual customer reviews to share it with site visitors.
• Social media feeds: This is done by integrating a ticker that posts real-time posts from the personal social media accounts of your customers when they are interacting with the brand. Add social media links, too.
• Trust badges: Icons must be provided from well-established third parties such as the Better Business Bureau seals.

When done properly, social proof goes against the herd instinct, which can make consumers doubtful, but it can help them make the next purchase.

Press highlights

Another type of social proof that you can also incorporate in your About Us page is press mentions…

Your brand becomes credible and important with the help of well-known publications. They are an established and audacious trust indicator. Actually, that is why so many landing pages have an “As seen on…” section.

When including press mentions on your About page:

It is important to put emphasis on publications that can be easily identified. Concentrate on channels your competitor’s audience is most likely to be familiar with.

• Use logos or featured images: Ensure an increased number of mentions are created and they are easily attractable and scannable.
• Include snippets or quotes: If the message aligns with your key differentiator, as it were, try to provide a sneak preview of what was said about you.
• Link to the full articles: Interested readers can go further and see the whole picture.

While, if you have a good enough number of press features coming your way, do a combination of both the most popular magazines and niches that have touched upon your key selling propositions and target demographic.

Core values

This is one of the ways in which your company does business: by setting out those core principles that measure how the business is run. Those are what you believe that applies yesterday, today, and tomorrow for your decision, the culture you embrace, and your brand.

Consumption is expanding because more people are becoming value-driven. Adding your brand values to the organizational citizenship behavior aids customers in determining your organizational values other than profits. It helps them to see where you are coming from, what you consider important, and what overall vision you have.

To make your values compelling on your About page, strive to:

• Be specific and actionable: Do not be cliché when it comes to the core competencies of your brand and instead speak of real brand principles that define your business calendar day.
• Show, don’t just tell: Use examples from life to explain where and how the values that are important to you can be observed.
• Ensure your customer experience: Describe how your values add up to advantage your shoppers.
• Make them visually engaging: Make your values clear and easy to remember by placing them as icons, images, or placing them out in formatted forms.

Videos and imagery

Marketing visuals present your products, reflect your brand’s attitude, and generate a bond with consumers.

Such elements also help create a persona for your brand, or at least provide a face and stimulate passion. On a further note, they divide text and make your About Us page more readable.

Here are some types of images and videos you should consider:

• Private pictures or videos taken in secret: Let your team, your working area, or your manufacturing process.
• Customer photos or videos: There is no convincing match that can beat the originality; most of the time, it takes the production value. Using articles and posts written by ordinary users or clients provides the highest form of originality.
• Aspirational imagery: Accurate the image associated with the sort or mood you need to connect your brand with.

Detailed views of specific product features, main elements, or the product as a whole. Increase customers’ chances to observe benefits and significant features of the product.

Games, images, pictures, graphic designs, or illustrated explanations. Some of the content on your page might be better expressed in graphics than in blocks of text describing your business model, values, or the mission of the company.

History

Company history is the documentation of your business from its creation and how it was founded. It’s the story from an idea to a successful brand today.

It helps the customers feel you and your business have a certain history and growth process. It helps them know why your mission and values were created and founded, and it also narrates an arc for them to form and be part of.

When crafting your history section:

• Start with the “aha” moment: What led you to starting this business? Let me know the problem you were addressing.
• Highlight key milestones: What important phases or milestones do you consider significant or valuable that defined your user journey? How did you grow and evolve?
• Emphasize the human element: Who are the characters in the drama of your company? What problems could you identify, and how did you solve them?
• Tie it back to your mission: In what way does the history of your organization influence your current value system and strategic management procedures? This, of course, leads to the vital question, What has stayed the same throughout your journey?

Tell your brand’s story in a way that explains the spirit and the efforts invested into it. People should demonstrate the challenges, the emerging growth, and the moments of inspiration occurring during late-night work.

About Us page examples to get you started

These eight rationale About Us examples show the possible styles and components for different business uses. Treat them as examples of how to kick-start your design into the creation of a page that represents your brand and which incorporates all the key components that are described in this article.

1. Badeloft Luxury Bathrooms

Badeloft is a niche manufacturer of luxurious bathroom accessories, and particularly bathtubs. The story on their About Us page is one of the best ones out there.

First off, they get the story right for their brand.

Three friends who are school-leavers frustrated by the brand of fancy bathroom companies chose to establish their company.

They also lay out their mission and approach in a way that feels authentic and customer-centric.

Their target is to bring luxury into any bathroom with the model and philosophy of “one wash, one shower.”

So it all leads to this, the ethos of social proof, or the ‘proof of people like us.’ They’ve got raving recommendations from houzz.com the site famous for home decorating ideas.

Plus, they feature Instagram posts from real customers showing off their gorgeous Badeloft tubs.

The digital promo is not just about beauty shots — it is evidence consumers adore their products.

This is how Badeloft’s About Us page works because it is not entirely about them. Essentially, it’s about great design, customer focus, and a story that makes you put your heart on the line.

2. Marey

Marey is a family business offering solutions in the sphere of tankless water heating since 1955.

While the option of About Us is traditionally informative and is designed to explain to everyone who the company is and what it does, the best of them always combine history, mission, and values, and Unique Company does that perfectly.

The page begins with the company history, starting with Mariano Reyes company goal in Puerto Rico to have hot water that is sustainable and never-ending.

Such history proves that Marey is a long-time player, which is a pioneer of the industry.

The “Who We Are” section personally involves the brand by providing insight on the brother-sister owners of the company now.

This family legacy adds a layer of warmth and authenticity.

But perhaps the most powerful element is their clear articulation of mission, vision, and values.

From the energy-saving policy they have embraced to the affordability and reliability, they give a picture of a firm with the customer and the environment at heart.

Although there could be more visuals or social proof, it still does the job of crafting a cohesive, engaging brand message well.

It creates an impression of Marey as a knowledgeable, responsible professional with certain values and commitment to the company’s progress — all of which underpins trust and hence, customer loyalty.

3. Burning Man

Burning Man is one of the ecosystems of talented artists, craftsmen, and community activists who actively address the manifestations of the “10 Principles.”

Theirs page, known as About Us, is the main one. It provides information about their values and gunmen and you to navigate to several pages that describe their mission, background, and more about how to contribute to them.

The home page starts with a brief overview of Burning Man and the potential global influence that it has or is capable of having.

From there, the page offers clear pathways to dive deeper. Clickable boxes invite you to explore their mission statement, history and timeline, and ways to get involved.

The hub-and-spoke design makes the information interesting and enables a reader to navigate the content at his or her own will.

Although it seems that the type of information requires more use of graphics and other forms of the material’s interactivity, the structure is helpful for better orientation and further studying.

Thus, while the reader can hardly be unaware of Burning Man after reading the About Us page, one nearly needs a PhD in organizational behavior to stake it all on this wild trip. They present a vigorous philosophical background and easily discernible ways to delve more, which call for the reader to study not only these ideas but also be part of their international collective.

4. Fuji Electric

Fuji Electric provides a wide range of energy and technology products, and the company originated from more than a hundred years of innovation.

Their About Us page is in line with their position as a market leader, having highlighted experience, reliability, and customer satisfaction.

The page starts with a clear and persuasive headline that does more than introducing the company as a manufacturer: Fuji Electric is a partner who wants to solve clients’ problems.

The “Century of Innovation” section is a highlight that celebrates Fuji Electric’s 100th anniversary.

Important events, starting from manufacturing the electrical machinery in 1924 to constructing the first hydraulic turbine in 1936, evidence their enduring experience and tradition of innovation. Such an innovation history creates confidence and credibility.

From there, the page provides visitors to the website with subcategories, ranging from Products and Locations to Customer Support and The Technology Edge.

Targeted specific services meet the different information requirements of their corporate stakeholders, whether business customers, business partners, or business employees.

It is also formal and businesslike, though completely suitable for a company of the scale and international reach. It is serious and informative in contrast to such aspects as flashy design and a captivating storyline.

In totality, the About Us web page of Fuji Electric offers good background information about the company. Although it may therefore be seen as less ‘personal’ and engaged than, say, a local or regional brand, it gets across their size, scope, expertise, and biomaturity; their engineering and quality; and focus on new developments.

From the perspective of the target consumers of the outlined large-scale energy and technology clients, this approach must come out as reassuring.

5. myLAB Box

In the same year, 2014, myLAB Box is introduced as an innovative company that provides convenient, accurate, and private health care testing at home. In a sensitive industry, they have their About Us page, which makes users have trust and believe in the group.

The page begins positively by focusing on their role — helping people be in charge of their health.

They focus on the fact that they quest for excellence, creativity, and customer orientation to present themselves as a valued healthcare ally.

One of the interesting divisions is “Private and discreet.” Here, they discuss issues related to conventional lab testing, such as being time-demanding, costly, and stressful, then introduce their service as a solution to it all.

This shows they understand their customers’ needs.

The founder story adds a personal touch. It explains the company’s origins in a relatable way.

By sharing their frustrations with traditional testing, they create a “we’ve been there” connection.

Finally, the team section is a powerful trust-builder.

Having medical advisors with good practice and academic backgrounds will help customers feel more confident placing their health in the firm’s capable hands. Significantly, they apply their own photos instead of purchasing them over the Internet to appear more credible.

Consistent throughout is a tone that is sensitive and encouraging. They do not come across only as a service but as an understanding and accepting opposite.

6. Ryanair

Ryanair is the largest airline group in Europe, which offers the flying connections for more than 240 destinations in over 40 countries. An excellent example of how the various information customers, investors, partners, and employees may need is presented is the About Us page of corporate businesses.

The page begins with an unadorned brief that provides an understanding of Ryanair’s market dominance and the coverage area.

That they underline their focus on sustainability immediately after their name is perhaps the best strategic choice these days, as sustainable action is important to all shareholders.

Also, there is a separate, fully developed section for the latest news.

The management of such information demonstrates accountability and informs the various stakeholders of the undertakings of the company and its accomplishments. This element also makes the page up to date.

However, it is in the clickable categories where the real essence of what is presented in the About section lies. Thus, our network section is useful for those who need constantly updated news and materials; sustainability presents information about a company that complies with environmental standards, and investors intend to learn only the most essential and relevant information about it.

This approach is aware of the fact that a corporate About Us page is not a one-click solution and has to address many target audiences.

The Our Network and Our Fleet suit the prospective partners or investors because they offer operational aspects. For job seekers, the Our People section is important. And for all the environmentally conscious customers, the Sustainability section is not one that should be skipped.

Even though the conceptual setup of the design is reasonably traditional for a corporate website, the structure is excellent for giving the proper information to the proper audiences.

7. World Vision

World Vision International is an international relief and development agency for children, working to promote the welfare of children and vulnerable populations of the globe.

On their About Us page, readers can discover what they have dedicated themselves to — spirit, faith, and action — for over three decades.

The page starts by giving rather potent calls to emotions on the reader’s part. Such expressions as going to the ends. “Where no other people dare venture.” and “Hazardously sentimental all over.”

The centrality of their faith is a recurring theme while also making clear their commitment to serving every child, regardless of faith. This balance of conviction and inclusivity is striking.

Their timeline is especially impactful. It’s a story of consistent, courageous action from humble beginnings, helping a little girl to now serving millions.

We have had, for instance, the courage to defy the church on AIDS or to support Vietnamese refugees, wherever they may be.

The pictures of children used all through help establish a profound ‘narcissistic-identification.’.

These visuals bring home the reality and the change that World Vision brings into people’s lives.

In sum, there is much to be learned about writing for mission and faith from World Vision’s About Us page.

Six tips for a great About Us page design

Choosing the layout of the About Us” page is also not as simple as the elements described above suggest. Below are six real-world tips to help you design a page that looks good and will appeal to your target market.

Favor authenticity over stock

It goes without saying that fresh images and charts are way more preferable to cliché, boring images and pictures. Why? That is because they depict a real you.

It is always good to use stock photos, but somehow this does not explain your company story. That’s like having sex with someone else’s wife and claiming it to be your genuine wife. It just doesn’t feel real, not at least as far as the people using it are concerned.

Depending on the image that you are using, you will give your customers an actual look at your real team members, products, or the office that you work from. You are opening up the doors, showing them not only who’s behind the brand but how the products are made.

And that — connection and trust.

The same applies to a chart or an infographic. Original data graphics make customers comprehend and accept your narrative in a way that standard graphics fail to accomplish.

A Nielsen Norman Group study talks a bit more about the importance of trust in relation to About Us pages:

One of the more important findings of our most recent round of research is that users are now demanding a higher degree of authenticity and transparency from companies across the board, not just on the website itself, but in any interaction a person may have with the organization. Now more than before, the users do not trust organizations, and they are able to distinguish corporate language, business slang and literalisms, and clichéd photography.

Customers prefer firms that try to sell themselves as being customer-oriented, accessible, and humanlike.”

Check page responsiveness

When designing your ‘About Us’ page, you need to have the best-looking page and one that is optimized for all devices. That is what it is, therefore, where page responsiveness comes into play.

Responsive design implies your page will be changing according to the device the page is being opened on. No matter whether you are viewing them on a large desktop monitor, a tablet, or any smartphone, your content will be easily scalable and navigable.

Wherever there is text, there is no zooming, no scrolling, and, consequently, no frustration.

Why is this important? Because the statistics show more and more users shop and surf the web using their mobile devices.

If your About Us page isn’t mobile-first, you could be missing out on a potential customer who gives up on a terrible mobile experience.

Reduce load time

Load time is the time that your page takes to show itself in someone’s browser or fully load.

As you know, any modern user does not pause on the page that loads for more than five seconds. If it is an About Us page, your possible customers will not even get a chance to know what you are offering. Well, that is lost engagement and lost sales, period.

Quick-loading pages increase the conversion rate and are, on top of it, search engine specific — Google appreciates fast sites.

There are plenty of ways to speed things up:

• Optimize your images: Big image files are always a serious issue when it comes to the page loading speed. Compress your images without compressing your images with the help of tools.
• Minimize HTTP requests: Not only the page code, but every image, script, and stylesheet you use on your page must make an HTTP request. To reduce these requests, minimize objects and codes on your page.
• Enable browser caching: This instructs a visitor’s browser to temporarily cache portions of your page for quicker loading the next time that the particular page is viewed.

A well-established approach to reducing page loading time is to employ a content delivery network or CDN. It deploys your content across various servers, and site visitors open your page from the nearest server.

Select a hosting provider that is guaranteed to offer high performance. The location of your website is very important. Ensure the host has fast speeds and who concentrates more on the performance.

As for the recent load time of the About Us page, you can try Google PageSpeed and GTmetrix. Also, all those mentioned above will give real-life strategies for performance improvement.

Looking for a place to start? If your site is on WordPress, Jetpack Boost has some or lots of ready-made solutions you want to improve the performance of the site.

Consider the fold

There is a chance, when you are creating your About Us section, you might hear people mentioning ‘the fold.’ It is the lower portion of a user’s screen or the crease between two sections of a single screen.

Why does this matter? Well, anything that is ‘above the fold’ is what a visitor views when he comes to a website without scrolling. Since it is so blatant, it’s prime location on your page, and it’s your grand opportunity to make a great first crease.

Imagine it is like the store window where we place things so that they look great and are easily visible. You display your most desirable products to make customers come in and see more from wherever they are.

What, then, should be placed on the first half of the page of an About Us page? Here are a few ideas:

• Using words that draw attention to your core selling proposition.
• Highly effective images that bring out the personality of your brand.
• A brief description of what it means to be yourself and what your business or organization is all about.
• An invitation to dig deeper for users who arrived at a website from another page.

But do not attempt to stuff that up there. As always, it is best to keep the information simple, relevant, and concise. You want to grab attention but you do not want to give information overload.

The fold is definitely not where it is at; however, it is a significant factor all the same. Responsive design means that the fold can be at one point on one device and in a different point on another device.

Any typical About Us page should be filled with intriguing stories where every part leads to the next part and tells a story.

Direct users to take an action.

This is not just where you get to present your company — no, your About Us page is one of the most effective call-to-action units. And one of the most effective tools for this purpose is a call-to-action at the bottom of the page that unambiguously states an invitation to act.

Think about it: Now, you’ve just taken your visitor in a story through your brand. They know all there is to know about you — the products you offer, the messages you want to get across, how great you are. And that’s the best time to ask them to move to the next level with you.

Perhaps that is mere trawling through your catalogue range. Or to subscribe for your newsletter. Or even by tweeting your favorite social media platforms.

Whatever it is, your CTA should be specific, bold, inspiring and should be aligned to your brand strategy and objectives.

Here are a few CTA ideas to consider:

• Shop our latest collection: This is good if you are in business and intend to sell your company’s products as it guarantees traffic.
• Join our community: This one is great for gathering leads for your email list or getting people to follow you on social media.
• Read our blog post: It is suitable if you want to create a brand that offers more than just products, a brand that is considered knowledgeable about the market.
• Get in touch: This is suitable to use if you would like to create an opportunity for communication with the visitors or partners.

The distinction focuses on making your CTA impossible to ignore and making the reader unable to say no. Choose more stimulative words, a colorful layout, and give a powerful and obvious idea that describes the benefit of using your product.

Use concrete numbers.

Keeping our Maths lessons simple and injects humor into the conversation with lines such as; ‘numbers are actually your best friends’. Not only do they provide credibility for your arguments, but they also set the stage and provide the readers with the outcomes to what had only been narrated as a personal experience. However, what kind of numbers do we have here?

I mean things such as the number of customers that have been served, number of products sold, or size of the business ventured into. Or maybe it’s awards that you have received, tem post that have been reached or, the number of years you have been in business.

For instance, don’t just say that “we have many happy customers,” say “we have served over a thousand happy customers.” Moreover, whereas before you could say that you ‘grew a lot,’ now it’s more effective to say ‘sales went up 150 percent in the last year.’

Numbers give life to your achievements and make them sound impressive. They assist the potential customers to know you and to know your size, experience and expertise.

But a word of caution: Don’t go overboard. It’s not smart to have your About Us page look like some text from a math class. Select your favorite and relevant numeric data and use them all along your story.

I often like to use the rule of three, where you make a statement three different ways. Decide on three figures you would like to highlight and try to integrate them into your work. Any more than that and you will end up repelling the reader.

And context is key. Just a number might not be insightful for your reader to comprehend to an extent of understanding its importance. That is when you add an explanation of why it has been done and what makes it important to the flow of business.

Conclusion

Never underestimate the power of the About page that is why you’ve got to give them your special take.

What’s important, however, is that your About page must not only explain what your blog is all about, it also has to explain why a certain blogger is doing what he or she is doing. Get some focus on a specific topic, go deep in revealing your personal life and empower your visitors to join you.

Start your story with WooCommerce.

Looking for more ideas? Check out these online business examples.