Exploring Multi-Channel Marketing Checklist — A Case Study of Chapel 1877 in Cardiff’s Retail Scene
A solution suggested for DMM/FMM/MKT 7004
Introduction
Among Cardiff varied shopping scene since eatery Chapel 1877sticks out. Cardiff is home for many malls, small shops and lively market but Chapel 1877 offering good taste food as it is in the heart of Cardiff. Chapel 1877 serves a variety for traditional meals to satisfy customers looking for real cuisine of the 1877 time (Home | Chapel1877, 2024).
While moving towards detailed to examine Chapel 1877 current online and in-store marketing tactics, assessing how well it makes use of media, technologies and messaging appeals. The paper also provide recommendations for how the eatery may use various media, methods and messaging to appeal to new target customer base and fit in with Cardiff vibrant retail scene.
Overview and Profile
Located in the heart of Cardiff, Chapel 1877basically gives delicious exploration of the old time 1800s cuisine. It is situated in a prominent spot of Cardiff. Chapel 1877 serves a wide range of customers including families and foodies looking to have no doubt memorable eating experience (Aschemann-Witzel, et al., 2021). The restaurant stands out as culinary treasure in the center of Cardiff its dedication to high-quality food, flawless service and cozy atmosphere.
As research goes deeper to this investigation since there is reveal Chapel 1877 smart marketing techniques and offering recommendations for growing the company presence to Cardiff vibrant retail environment. DMM/FMM/MKT 7004
In-Store Analysis
Chapel 1877 has crafted an inviting ambiance in its physical space, enhancing the dining experience for patrons. Let’s delve for the various in-store tools, media and messaging used by the restaurant:
Tools
1. Menu Design: Chapel 1877 uses eye-catching menu designs for highlight the wide variety of old times foods that are served. Diners are drawn in and helped for make decisions by succinct descriptions and allure pictures (Kim, et al., 2021).
2. Table Settings: The restaurant pays close attention for little things including the table settings. Tasteful decor and fine dinnerware providing posh eating experience. The entire eating experience to customers is improved in this attention to aesthetics.
3. Point of Sale System: Chapel 1877 makes use for effective POS systems to reduce wait times for patrons from streamlining the ordering and payment process.
Media
1. Digital Signage: To provide dynamic material like menu specials, promotions and upcoming event thus restaurant uses digital signage (Lau, 2020). Diners are engaged and encouraged to investigate other items in this interactive medium.
2. HR software features: it is essential to have the better software features so that HR can work well and ensure better place to eat.
Message Appeal
1. Emotional Appeal: The restaurant marketing aims to evoke feelings for coziness, comfort and nostalgia that are connected to old time food (Luo, & Xu, 2021). By using evocative language and narratives, Chapel 1877 hopes to establishing rapport with customers and improve their eating experience.
2. Cultural Authenticity: Chapel 1877 places a strong importance for culinary traditions and delectable flavors of old time culture (Saad, 2021). This statement distinguishes the restaurant for crowded restaurant market and appeals to customers looking for genuine eating experience.
Online Analysis
Through deliberate internet presence since Chapel 1877 expands its culinary experience beyond the actual walls to its restaurant. Let’s look for many media, message and internet tools that the establishment uses:
Tools
1. User-friendly navigation: Chapel 1877 website makes it simple to customers to explore menus, book reservation and obtain important facts like the restaurant address and phone number (Rajput, & Gahfoor, 2020). Customers are guaranteed a flawless online experience because of design ease of use.
2. Online Ordering System: Customers may make orders for pickup or delivery straight from the restaurant website for its effective online ordering system. This ease of use improves accessibility and promotes brand interaction in internet.
3. Platform for Reservations: Chapel 1877 uses online reservation systems to make it easier to customers to make reservations. Integration to well-known reservation platforms guarantees effective table management for restaurant and improving accessibility (Kim et al., 2020).
Media
1. Social Media Involvement: The eatery keeps up active accounts for well-known social media networks including Twitter, Facebook and Instagram. Chapel 1877 fostering devoted online community and encourages continuous interaction for customers in providing frequent updates, interesting material and interactive elements like surveys and competition.
2. Email marketing: Chapel 1877 uses email marketing campaigns to connect to clients since provide deal and making announcements for new menu items or special events. Targeted and personalized communications fostering client connections and encourage recurring business.
Message Appeal
1. Visual Storytelling: The restaurant uses visual storytelling for its website for highlight its dishes, atmosphere and cultural background. The essence of old times 1800s food is captured in stunning photos and films thus inspiring maybe visitors curiosity and desire.
2. Community Engagement: Chapel 1877 uses its internet presence for creating feeling of community in promoting conversations, comments and user-generated material from patrons. The restaurant gains credibility and confidence to its online community by showcasing customer experiences and testimonials draws for new business and keeping existing clients coming back.
Identifying New Target Audience
By complementing Cardiff ever-changing retail scene, Chapel 1877 may draw to new customer base for its restaurant. This group includes young professionals between the ages of 25 and 55 is looking in eating alternatives that are authentically cultural while still being convenient (Li et al., 2020).
Recommendations
1. Online Cooking Classes: Chapel 1877 can provide young professionals to online cooking classes so they can learn how to make traditional food for convenience to their own homes.
1. Social Media marketing: Chapel 1877 can go for its online presentations because already website is there and there will be better thing if it will have the interactions with people from the globe.
Conclusion
Chapel 1877 is a solid fixture in the heart of Cardiff retail scene thus providing fascinating gastronomic experience centered for old time cuisine. The paper found ways to increase its reach to a new group for young professionals through perceptive analysis. Through the implementation to virtual culinary classes and forming alliances to social media influencers, restaurant may improve interaction and establishing more meaningful relationship for this demographic. By implementing these suggestions strategically since Chapel 1877 will be able to maintain its standing as one of Cardiff top eating destinations and promoting further expansion and prosperity.
References
Aschemann-Witzel, J., Gantriis, R. F., Fraga, P., & Perez-Cueto, F. J. (2021). Plant-based food and protein trend from a business perspective: Markets, consumers, and the challenges and opportunities in the future. Critical Reviews in Food Science and Nutrition, 61(18), 3119–3128. https://www.researchgate.net/profile/Rebecca-Gantriis/publication/342901189_Plant-based_food_and_protein_trend_from_a_business_perspective_markets_consumers_and_the_challenges_and_opportunities_in_the_future/links/650d7f9d61f18040c2178c30/Plant-based-food-and-protein-trend-from-a-business-perspective-markets-consumers-and-the-challenges-and-opportunities-in-the-future.pdf
Brown, G. (2022, March 25). Figuring Out Your Target Customer: Your Key to Lead Generation. Blog. https://www.boostability.com/content/figuring-out-your-target-customer-your-key-to-lead-generation
Home | Chapel 1877. (2024). Chapel 1877.
Kim, J., Kim, J., & Wang, Y. (2021). Uncertainty risks and strategic reaction of restaurant firms amid COVID-19: Evidence from China. International Journal of Hospitality Management, 92, 102752. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7666809/?utm_source=miragenews&utm_medium=miragenews&utm_campaign=news
Kim, M. J., & Hall, C. M. (2020). Can sustainable restaurant practices enhance customer loyalty? The roles of value theory and environmental concerns. Journal of Hospitality and Tourism Management, 43, 127–138. https://www.researchgate.net/profile/Myung-Ja-Kim-2/publication/340235224_Can_sustainable_restaurant_practices_enhance_customer_loyalty_The_roles_of_value_theory_and_environmental_concerns/links/61eccbca9a753545e2ee51c4/Can-sustainable-restaurant-practices-enhance-customer-loyalty-The-roles-of-value-theory-and-environmental-concerns.pdf
Lau, A. (2020). New technologies used in COVID-19 for business survival: Insights from the Hotel Sector in China. Information Technology & Tourism, 22(4), 497–504. https://link.springer.com/article/10.1007/s40558-020-00193-z
Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability, 12(14), 5528. https://www.mdpi.com/2071-1050/12/14/5528/pdf
Luo, Y., & Xu, X. (2021). Comparative study of deep learning models for analyzing online restaurant reviews in the era of the COVID-19 pandemic. International Journal of Hospitality Management, 94, 102849. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8586815/
Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and revisit intentions at fast food restaurants. Future Business Journal, 6, 1–12. https://link.springer.com/article/10.1186/s43093-020-00021-0
Saad, A. T. (2021). Factors affecting online food delivery service in Bangladesh: an empirical study. British Food Journal, 123(2), 535–550. https://www.researchgate.net/profile/Ahmed-Tausif-Saad/publication/344220614_Factors_affecting_online_food_delivery_service_in_Bangladesh_an_empirical_study/links/600edbfba6fdccdcb87b6943/Factors-affecting-online-food-delivery-service-in-Bangladesh-an-empirical-study.pdf
DMM/FMM/MKT 7004
