Best Service Strategy above Better Product Strategy for Organizations

With the advent of social media, businesses have begun a race to develop a more appealing marketing approach for their products than competitors. However, they have overlooked the fundamental value of providing excellent customer service, which plays a big part in increasing productivity and goodwill.

Customer Satisfaction is Compulsory

Internet, specifically Social media, remained exhilarating for almost two decades. Priory, there were communities and cultural differences. Every country or region was based on a distinct identity in terms of lifestyle. As a result, corporations create or manufacture things accordingly. There are distinct eating habits, dress, festivity, and social trends.

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However, with the introduction of social media, the entire world became a global village. The groups began producing goods for everyone on the planet. Organizations began developing marketing methods to promote their products in this regard. In this race, every other firm has been working hard to develop a superior marketing plan.

But when it comes to providing customer services, most users find it hard to have a timely conversation about fixing issues related to the product or service.

Better Customer Services Pays

Services should be the first focus for every firm. Customers buy the goods without considering the company’s size since there are rivals in the market. They desire prompt replies to their questions and concerns. Similarly, people avoid viewing too many advertisements on the internet. Instead, people seek and buy anytime they require anything. It reflects companies need to have a “Better Marketing Strategy” but the “Best Service Strategy”.

During the 90s, the leading platform for people to interact with Yahoo Chat room, Yahoo messenger and Msn Messenger. Very few sites were there to watch the video, read the news and download MP3 songs. However, there was no such number of advertisements, but Service Quality was there. Companies were not just concerned about popularity while getting many visits over the Ads. But, users used to appreciate the Stuff.

Countable websites were providing different services to earn money. Therefore, advertisements on various websites worked as people had very few choices. They found advertisements even the mode of entertainment as these were also something new to them.

For Example, Any organization’s customer service phone number hardly responds.

People were excited to watch anything new over social media. However, the Yahoo chat room shut down, but other options were introduced, such as Facebook, Twitter, LinkedIn, Instagram and Whatsapp. People got connected through these platforms. Initially, it was fun. But, it is more fun but now people getting it a little testy. Availability of connectivity has spread boredom among the people. Instead of spending time over different platforms to have a conversation, people are busy watching videos over YouTube.

Youtube went for the ads in between videos. Again, it is irascible. Now, people have started buying the subscription of Netflix or Amazon Prime to at least be free of ads (disturbance).

Why this is happening?

Everyone needs to buy groceries or other things. Even many people find the online platform more convenient to purchase household items. Still, people find it irritating to watch advertisements over social media. Today, people wait to skip the ad as soon as they see the option. They even don’t realize the ad was based on their need.

Organizations are Busy in Marketing Products Rather than Improving Proper Services

Meanwhile, when anyone wishes to buy something online, they visit Google and search for the product. The person watches advertisements, reviews of people and specifications. Finally, the person becomes a customer and buys the product.

Netflix — Best Customer Service Provider

I would include the example of Netflix. Whenever you ask Netflix customer care, you will instantly get a service representative for assistance until the issue is resolved.

Now, if a customer finds a query or any issue related to the product, they try to contact customer services. But, most customer services ask to have an internet connection or cell phone balance to call. Many customer services or malfunctioned products create a question mark in the customer’s mind.

Today, customers find the product in a very different manner. For instance, a customer buys a product and, of course, would share it with family or friends. When the product does not go well, the customer regrets buying such a lousy product.

It irritates the customer and discourages not buying the product from the particular company again.

Regret of a customer, today, is the primary cause behind the failure of companies-

Every organization is busy promoting new strategies to launch its product. The organization’s marketing management work hard to place the ads on every application. Nevertheless, people find the ads, and somewhere they buy the product. But, organizations do not realize why those people do not come back or recommend to other people to buy.

Organizations should work on the “Best Services Strategy” to gain the customers’ confidence. It is not necessary to have substantial unnecessary investment over marketing a product. But, it is compulsory to provide timely services and respond to queries.