Well-Crafted, Not Copy-Pasted Content is What Makes Your Brand Iconic

Elevating Your Brand Identity Through Unique and Engaging Style

Whether you are a writer, manager, or CEO of a company, you will agree that different writers around the world take very different approaches to writing articles or any other type of content, specifically those who are not working online.

As a business graduate, I understand how much dedication and effort it takes to form an organization, gain the trust of stakeholders, ensure better and more ethical marketing, deal with workers’ unions, bear losses but not confidence, and finally manage personal lives.

Online writing is seriously ending businesses’ identities and market positions. That is correct, because businesses may be unaware of what is happening to them as a result of hiring high-profile content writers who are simply copying and pasting content with nothing unique to offer.

Have you ever examined or compared the content on your company’s website as a writer, human resources manager, or CEO?

Let me reveal a truth that is open to writers but not business managers or CEOs: if you compare your online business website to the websites of other companies, you will notice that the structure and type of content are nearly identical. To confirm, you can go to your website blog and search for your single post title, and you will find the exact same tone and structure in other business website content.

But wait, you can’t blame a writer for being forced to copy other people’s content in order to rank or attract readers. Managers want to know the ranking of every piece of content they post. Business analysts and CEOs understand that the first 100 days of business activities or tasks are likely to result in losses. However, writers are forced to copy the content so that the company can quickly acquire readers.

60% of business marketers publish one piece of content per day, but if you ask any user on the street to name a website that they enjoy reading, they will have none. This is not because they are uninterested in reading, but because today’s marketers lack originality and instead having copy and paste content from all over the internet.

One very famous writer online who works for various clients and is well-paid, as well as being on YouTube, was giving a lecture and giving tips on how to become a writer. Now he said that if you get a topic, that product will almost certainly already be available in another company. So you go through other companies’ articles, at least five, get ideas from them, and then create one and use SEO to rank it, and you will be a writer. What I’ve learned is to create a profile by copying and pasting from others, perform SEO, and get a job.

I want to work for an organization where I can be their identity as a writer, where people search for my company articles because I write well or uniquely, or because they find something informative rather than just ranked. I want to fill the content with unique colors by using charts, statistical data, and informative knowledge to share with people.

I would not stick to one style, but I could write in a formal, informal, conversional, and possibly humorous manner to connect with the audience. We do business with people, not robots, so we are constantly judged. We need connectivity, just like Dentonic did by showing their teeth in a funny way rather than hiring a dashing, beautiful model to show her smile and bother others.

So I searched YouTube, but there were no lectures for writers like me. But I’m not going to quit. I believe that this is risky for the companies because they may lose their position. People are even afraid to join an online platform because of its unreliability.

Because of this unique working style, most educated people today prefer to work on-site. Online jobs for writers must follow the same structure as a writer’s previous work.

Lets break it down.

A writer makes an effort to write an introduction, some pictures related to the content, and, most importantly, SEO of the content so that it can rank on Google.

Content may rank on Google for a while, but it will never last.

It’s as if writers have dead content that they inject with some new life, but it eventually dies. The reason is obvious.

Companies’ chief executives should conduct their own research to protect their businesses.

The research is that you go to your website and find a blog or article written by a well-known, highly paid content writer. You get the article title and search on Google. You will find thousands of articles with the same title. You can click maybe three or four. There, you’ll find the same copied and pasted content with an SEO trick to help it rank for a while.

Businesses are not timely.

How can a company afford to have timely ranking content on a website when readers should be able to connect with it?

The question now is how it is possible to choose from the thousands of writers available online.

It is very simple; even if an article does not rank well, does not have many referrals, or does not have many followers, you can still analyze a fascinating writing style that can attract people.

It’s as if there are thousands of singers, but you choose one based on his or her unique voice, style, or poetry. Otherwise, if the entertainment industry hires a singer who is an exact replica of another well-known singer, listerners will be interested, but only for a while. It will not leave a legacy, but rather receive timely attention.

A successful business requires a legacy in which each employee is unique and hardworking in his or her own way, rather than trying to copy others.

One very funny yet interesting example for intellectual owners or managers is that you may have noticed girls and boys today, with most girls adopting a specific tone of voice to present themselves as cool and attractive. The question is, why does every other girl today speak in a certain tone and style? The solution is simple: get the attention that a specific one previously received. But does it leave a legacy? Not really. It’s a timely effort.

Now we can look at the potentially disastrous consequences of this practice for your business. Because your company’s writer is copying other people’s content and styles, it will lack originality. This means that the market does not care whether your company remains in business or not.

Businesses are actually for people, and brand loyalty is the emotional connection that people have with the company. When there are numerous options that are essentially the same, it is pointless to run a business because there will be no brand loyalty.

Despite the fact that many shops have been copied, Pizza Hut and McDonald’s have maintained their identity. People can’t even remember where they ate a burget like McDonald’s or a pizza like Pizza Hut. When asked for quality, they would definitely choose Pizza Hut over local shops. It doesn’t really matter whether those shops exist or not.

However, large corporations cannot afford the concept of copying and pasting, and they ultimately exist or do not. They must exist because their owner has worked hard to capture the market, rather than simply having employees who are copying someone and ruining the business.

Now is the time for businesses to consider the right writer selection in order to build a never-ending business brand rather than relying on copy and paste writing styles.